20 février 2018
Creative or conservative, aging or trendy: whatever you say about Japan, luxury is the market that keeps on giving. Japanese consumers' thirst for premium goods and services shows no signs of abating. Quite the contrary: according to Bain, 2017 has been another great year for luxury, with 4% growth (or 3 times the economy's growth). Loyal, local consumers are joined by millennials and tourists, whose combined purchasing power provides new opportunities and challenges.
How to get the right mix between these different clienteles? How are established brands staying relevant and how are newcomers building their customer base? What does Japan's amazing resilience tell us about the rest of the luxury world?
The French Chamber is pleased to invite you to the Brands Forum's fourth think tank to discuss these issues with our guest speakers and enjoy networking with professionals of the luxury sector.
We advise you to register early as the seats are limited.
About the speaker
First theme: New Opportunities
Norbert Leuret, President of LVMH Japan has an extensive experience in brands management, such as Kenzo, Hachette Filipacchi Medias Japan or Zara Japan. Being as well a French Foreign Trade Advisor, he will present the study conducted in Japan by the French Foreign Trade Advisors about the luxury market. This study presents an in-depth analysis of the luxury goods sector in Japan, as well as the opportunities one can expect in Japan’s sophisticated and mature market.
Second theme: Waiting for AKIRA: Japan in the Post-Digital Age
Phil Pearson, Global Account Manager at Dentsu Isobar. After starting his career in investment and technology in China, he entered the marketing sphere as a media planner and buyer across channels but with a growing specialisation in digital. He is now based in Japan, looking after multinational clients' local business.
Aya Kamimatsu, Senior Communication Designer at Dentsu Isobar. With “Multicultural Creativity” as her strength, Aya has lead various 360-degree integrated campaigns to success since joining Dentsu Isobar in 2008. By setting “Comfortable Technology” as a motto, she delivers high-quality results in creative strategy planning, direction and execution for both global and domestic brands.
Currently focusing on a LINE-based Online-to-Offline project to build an innovative experience for both consumers and clients, the two speakers will provide answers to a disruptive question, with the help of their professional expertise: are Japan’s days as a technological giant over, or is it instead evolving on a different path?
Dentsu Isobar will focus on Japan’s cultural and technological evolutions through the lens of “craftsmanship,” and how it is shaping a new vision of the future in the post-digital age.
Third theme: Hospitality and personalization: essential, evolving components of luxury
Hervé Mazella, General Manager at Park Hyatt Tokyo has an extensive international experience in the hospitality field, having worked successively in his home country, France, as well as in the UK, Monte Carlo, Middle East and Hong Kong. To innovate in the service industry, monitoring customer data is key. But in the case of high-end hospitality, guests’ expectations can’t always be modeled, and AI-powered service needs the human touch. He will present how personalized service remains a top priority in Japan.
For any question, please contact email@example.com
Date Tuesday, February 20, 2018
Time from 18:00 to 21:00
17:45: Doors open
18:00-18:05: Introduction by Jérôme Bruhat, President and Representative Director of Nihon L’Oréal
18:05-18:35: New Opportunities by Norbert Leuret, President LVMH Japan, French Foreign Trade Advisor. Presentation of the study runned by the French Foreign Trade Advisors about the luxury market in Japan
18:35-19:05: Waiting for AKIRA: Japan in the Post-Digital Age by Aya Kamimatsu, Senior Communication Designer & Phil Pearson, Global Account Manager at Dentsu Isobar
19:05-19:35: Hospitality and personalization: essential, evolving components of luxury by Hervé Mazella, General Manager, Park Hyatt Tokyo
19:35-19:45: Wrap-up by Jérôme Bruhat
19:45-20:45: Networking cocktail with NowLab Tokyo by Dentsu Isobar
21:00: Doors close
Venue Dentsu Isobar Tokyo head office
Address Tsukiji Shochiku Building 5F, 1-13-1 Tsukiji, Chuo-ku, Tokyo
Fee (to be paid in cash at the door or online via PayPal)
5 000 yen for members of the French Chamber
9 000 yen for non-members
Deadline for registration/cancellation Friday, February 16, 2018, 17:00
Any cancellation after the deadline or no-show will be charged.
Register for this event
To register for this event, please click on the button "S'inscrire" at the bottom of this page, complete the form's four steps and click on the button "Confirmer et valider mon inscription". Please register each attendee separately.
This event is organized with the kind support of Dentsu Isobar and the French Foreign Trade Advisors in Japan.