30 novembre 2017
Marketing and Retail Committee
How an historical brand such as Maserati performed substantial growth while preserving its core values and unique DNA: the case of Japanese market
The French Chamber is delighted to invite you to its upcoming Marketing and Retail Committee event, in collaboration with the FCC (Forum for Corporate Communications) that will be held on Thursday, November 30, 2017. This time, we are most honored to have as a guest speaker Guido Giovannelli, President and Representative Director of Maserati Japan.
Guido Giovannelli will talk about how an historical brand such as Maserati had the courage to change and embrace new challenges while preserving its centenary values.
In Japan, how were these changes translated into strategy? Guido, who arrived just one year ago, will explain what has been done in such a short timespan and the mission for the coming years.
About the speaker
Guido Giovannelli was born in 1970 in Lucca, Italy. Since 1999, he works for the FCA Group covering different commercial roles in the majors FCA automotive brands (Fiat, Lancia and Alfa Romeo), joining Maserati in 2002. Initially General Manager at Maserati West Europe from 2012 (Belgium, Luxemburg, France, Monaco, Spain and Portugal), then President of Maserati Japan since 2016, he is now in charge of one of the five worldwide Maserati national companies with the complete responsibility of the company’s P&L. 2000 Maserati cars (+50% vs 2016) will have been sold in Japan in 2017.
In June 2014, Guido was selected among the 100 best commercial managers in France (magazine: Action Commerciale), and in September 2016, he was conferred the distinction of Cavaliere e Ufficiale dell’Ordine della Stella d’Italia (Knight and Officer of the Order of the Star of Italy) by the President of the Italian Republic.
Date Thursday, November 30, 2017
Time From 19:00 to 21:00 (doors open at 18:30, conference from 19:00 to 20:00, followed by a networking cocktail)
Venue French Institute in Japan-Tokyo (2F auditorium)
Address 15 Ichigaya-funagawara-machi, Shinjuku-ku
Admission fee (to be paid in cash on the day of the event or online via PayPal)
Members of CCIFJ and FCC: 5,500 yen per person
Non-members: 7,000 yen per person
Deadline for registration/cancellation Tuesday, November 28, 2017 at 17:00
Any cancellation after the deadline or no-show will be charged.
To know more about the FCC Tokyo, please visit www.fcctokyo.jp
Register for this event
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