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CHANDON: How to avoid the “me too” trap and build a distinctive & innovative brand proud of its roots?

2017年 06月 22日

マーケティング委員会

Born in France, and raised in the “new world”, CHANDON sparkling inherited legacy and savoir-faire from MOËT & CHANDON. 

In 1957, Robert Jean de Vogue, President of MOËT & CHANDON, asked oenologist Renaud Poirer to explore new terroirs outside France where premium sparkling wines could be produced. Two years later, Bodegas Chandon was created in Argentina. Today, CHANDON owns 6 estates around the world. Japan is the 1# export market.

What strategy to adopt in order to maximize CHANDON sales potential knowing that most consumers still do not make the difference between champagne and sparkling wines… not to mention the possible confusion due to similarities in the brand names?


About the speaker 

Alexandra Lovato Doudard has been living in Japan since 2013, working at MHD K.K. as MOËT HENNESSY Marketing, Communication & Trade Marketing Director. She graduated with very high honors from HEC Business School in France as well as ENSAT with an engineer degree, and she is also an oenologist.

After working at Gabriel Meffre and Nicolas UK, Alexandra joined the LVMH Group in 2008 as Hennessy – Gleanmorangie – Ardbeg Brand Manager in charge of the French market.
In 2011, before moving to Japan, she was appointed Business Development Manager Champagne Veuve Clicquot in charge of Asia-Pacific.
 

Date Thursday, June 22, 2017 
Time From 12:30 to 14:00 (doors open at 12:15)
Place French Chamber of Commerce and Industry
Address Iida Bldg 1F, 5-5 Rokubancho, Chiyoda-ku, Tokyo
Admission fee (including lunchbox)
Members: 
2700 yen/person by credit card (in advance), 3000 yen/person in cash at the door
Non-members: 4000 yen/person by credit card (in advance) or in cash at the door

Language English
Deadline for registration/cancellation Monday, June 19, 2017, 17:00


Any cancellation after the deadline or no-show will be charged. 

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賛助会員

    • A. RAYMOND JAPAN CO., LTD
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地図

東京オフィス
〒102-0085 東京都千代田区
六番町5−5 飯田ビル
Tel : 81-3-3288-9621 | Fax : 81-3-3288-9558
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関西デスク
〒530-0004 大阪市北区堂島浜1-4-19 マニュライフプレイス堂島9階
ボロレ・ロジスティクス・ジャパン株式会社
Tel : 81-6-4795-5126 | Fax : 81-6-4795-5032
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