Global Manager Program 2022

The French Chamber of Commerce in Japan presents its Global Manager Program for 2022.

This program is designed for managers and team leaders to help them grow into their new role or strengthen their existing cross-functional skills.
By teaching the fundamentals of general management with a focus on innovative thinking and digital disruption, this 5 module program will provide high potential executives with the practical tools to support and drive their company through a changing economy.

The program will be delivered in English by multinational professors from the prestigious ESSEC Business School. A certificate will be delivered by ESSEC upon completion of the program.




Through the following five modules, participants are taken through the fundamentals of what makes a great manager today.

  • Half-days - April 18, 19, 21, 22      Module 1: Talent Management and Inclusive Leadership
  • May 16, 17       Module 2: Innovative Business Models
  • May 30, 31       Module 3: Marketing Strategy
  • June 9, 10         Module 4: Financial Analysis for Value Creation
  • July 11, 12        Module 5: Design Thinking



Module 1 : Talent Management & Inclusive Leadership 

April 18, 19, 21, 22 (Half days)

Today’s leaders need to develop capabilities to deal with new expectations in an increasingly complex environment.

Participants will appreciate Dynamics of leadership influence for diversity and cultural integration, develop self-awareness and skill-sets necessary for strategically persuading and communicating in order to create strong sustainable relationships.


  • Frameworks
  • Case Studies
  • Role Plays and Class Discussions


Module 2 : Innovative Business Models

May 16, 17

Google, Facebook, Apple, Amazon, Rakuten, and LINE all have something in common. They operate Digital Platform Business Models, which create and capture value in interactive ecosystems.

The Innovation Business Models module has the explicit goal of enabling participants to re-imagine, create and transform existing businesses through innovative activities. The objective is to explore innovative practices beyond business-as-usual. Participants will learn to leverage digital technology to create powerful platforms and nurture an inclusive ecosystem to discover new ways of interacting with the market while creating value for all stakeholders.


  • Examples in B2C and B2B sectors in Japan willbe used to illustrate the concepts


Module 3 : Marketing Strategy

May 30, 31

Although marketing strategies are undergoing a massive transformation towards digital media, the underlying principles of consumer driven marketing remain essentially the same.

This session introduces the fundamentals of Brand Management and how they are practiced today. We will discuss how to build strong brands and the importance of a sound understanding of consumer segmentation and distinctive product benefits. We will touch on Pricing Biases influencing consumer perceptions, and rules that help business adapt their pricing strategies and monetize innovation.

The module also examines Digital Marketing Strategy, implementation and executional considerations for B2C and B2B brands.


  • Development of a Strategic Framework for planning and analyzing digital marketing strategies


Module 4 : Financial Analysis for Value Creation

June 9, 10

Understanding financial information is a critical leadership competency for managers, who are being challenged like never before to achieve better business results.

The interrelation of financial information will be emphasized via common financial statements and their elements.


  • Introduction of the foundational knowledge on financial information
  • Introduction of an Analytical Framework.

This framework provides with perspectives and tools to manage their business with the Aim of Value Creation.

  • Apply insights from earlier modules by engaging in a multi-stage simulation game


Module 5 : Design Thinking

July 11, 12

The most innovative companies in the world know how to successfully navigate the challenge of developing new ideas, solutions, and products.

The goal of the Design Thinking approach is to identifying value creation opportunities. It is a systematic approach to creative problem-solving to generate new solutions.

Participants will be introduced to the notion of sticky ideas and how to effectively pitch their newly discovered innovations and new ideas to their sponsors or key stakeholders.


  • Examination of innovative companies to understand application of using a Design Thinking Approach to innovation and its application in the Japanese context.
  • Hands-on exercises for best results through Actionable Learning.


Created in 1907, ESSEC Business School is one of the most famous business schools in France and is ranked in the top 5 for Masters in Management worldwide by the FT (2016-2018 three-year average). This program is unique to Japan, exclusive to CCIFJ and features elite professors from ESSEC Paris and Singapore campuses, bringing a wide range of international certifications, cultures and experiences.

Title: Global Manager Program 2022
Time: 10 am - 6 pm
Program audience: High potential executives with current or future management role
Location: At the French Chamber of Commerce in the meeting room "L'Espace" or online (hybrid)
Language: English
Deadline: Registration for the full program is now closed. You can register for individual modules.

To sign-up: Please download the registration form and send it to training(@)




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