Rethinking Customer Communication in Japan: optimizing paper and digital media

From real-time to omnichannel: building stronger customer relationship

Japanese consumers increasingly expect fast, personalized, and visually engaging communication—delivered across both digital and traditional channels. At the same time, many companies are developing their solutions combining paper processes and in-house solutions.

This session explores how customer communication is evolving in Japan and overseas, and how organizations can respond by combining technology, design, and cross-functional collaboration. We’ll highlight key trends—such as the shift to real-time, omnichannel messaging—and reflect on how platforms like "Quadient Inspire Evolve" support this transition.

Through a Japanese-centered lens, we’ll look at how communication can become more than just a business function—it can be a tool for building stronger relationships.

Intervenant(s)

Andrew WEEVP of Presales – Digital Enterprise

Modalités d'accès