Pontus HäggströmAlpine Regional Director Asia Pacific & Middle East

Pontus Häggström is a senior automotive executive with over 30 years of international experience. He has held leadership roles at GM, Fiat Chrysler, and Stellantis, including President & CEO of Stellantis Japan, where he drove growth for 14 consecutive years. He has also worked as advisor for McKinsey & Company, supporting automotive clients across Europe and Asia on brand and commercial topics. Pontus now heads Alpine in Asia-Pacific and the Middle East, leading the brand’s regional strategy, expansion, and long-term growth.