Tom BYERGlobal Soccer Thought Leader, Innovator, Entrepreneur, Professional Athlete, and T3 Founder and President

Hailed by The New York Times as “arguably the most influential football coach on Earth,” Tom Byer sparked a grassroots soccer revolution that transformed how Japan develops young players. His philosophy goes beyond coaching—it ignited a cultural movement that introduced soccer to children at the earliest ages, creating a pipeline of talent that has made Japan a global soccer powerhouse.

Byer’s influence extends beyond the field. He forged partnerships with global brands such as Canon, Adidas, Nestlé, Volkswagen Group, AIA Insurance, Domino’s Pizza, Coca-Cola, and McDonald’s, seamlessly blending sports, education, and corporate engagement. He wove soccer into the daily lives of families across Japan and now advises ministries of education, FIFA, and organizations worldwide.

Over the past 30 years, he has built a network of more than 150 soccer schools, employed hundreds of coaches and staff, and inspired a generation of players and fans.