Global Manager Program 2021

The French Chamber of Commerce in Japan presents its Global Manager Program for 2021.

This program is designed for managers and team leaders to help them grow into their new role or strengthen their existing cross-functional skills.
By teaching the fundamentals of general management with a focus on innovative thinking and digital disruption, this 5 module program will provide high potential executives with the practical tools to support and drive their company through a changing economy.

The program will be delivered in English by multinational professors from the prestigious ESSEC Business School. A certificate will be delivered by ESSEC upon completion of the program.





Through the following five modules, participants are taken through the fundamentals of what makes a great manager today.

  • Jan-21 to Jan-22     Module 1: Design Thinking
  • Feb-9 to Feb-10      Module 2: Innovative Business Models
  • Mar-25 to Mar-26  Module 3: Financial Analysis for Value Creation
  • Apr-12 to Apr-13    Module 4: Marketing Strategy
  • Apr-19 to Apr-22    Module 5: Leadership, Mentoring and Employee Development



Module 1: Design Thinking

January 21-22, 2021 from 10 a.m. to 6 p.m.

The most innovative companies in the world know how to successfully navigate the challenge
of developing new ideas, solutions, and products and managing the successful
implementation of these innovations. Innovation requires finding original insight, skillfully
translating these insights into testable prototypes, and carefully combining and refining
prototypes into an innovative solution. To this end, innovative companies such as Samsung,
Dropbox, Apple, Pixar and the San Francisco Opera will be examined to understand real-world
application of using a design thinking approach to innovation, as well as the Customer Contact Center at Toyota (Japan), B2B Customer Engagement at 3M (US), Scaling Design Thinking Competency at Intuit (US), Industry Collaboration in Financial Services amongst Retail Banks (France).

Participants will also be introduced to the notion of sticky ideas and how to effectively pitch
their newly discovered innovations and new ideas to their sponsors or key stakeholders. This
module will integrate a hands-on exercise for best results through actionable learning.


Module 2: Innovative Business Models

February 9-10, 2021 from 10 a.m. to 6 p.m.

Google, Facebook, Apple, Amazon, Uber, and Airbnb all have something in common. They
operate digital platform business models. The rules of doing business are radically different
from the ones used by traditional businesses. As most platforms operate asset-light business
models, they can scale businesses at an unprecedented pace. In just a few years, many
industries have been reshaped by the emergence of platforms. More than ever, it is a
necessity for executives to understand the fundamentals of platform thinking.

Innovative Business Models aims at equipping participants with the latest thinking, concepts,
and tools to design platforms business models and ecosystem strategies. A number of
successful business cases from different industries will be discussed. The sessions will be
interactive with hands-on exercises.


Module 3: Financial Analysis for Value Creation

March 25-26, 2021 from 10 a.m. to 6 p.m.

Understanding financial information is a critical leadership competency for managers, who
are being challenged like never before to achieve better business results.

Executives will be introduced to the nature and structure of financial information to lay the
foundation for more productive use of such information. The interrelation of financial
information will be emphasized via common financial statements and their elements.
Building on the foundational knowledge on financial information introduced, an analytical
framework will be introduced. This framework provides executives with perspectives and
tools to manage their business with the aim of value creation.

Finally, program participants will be given the opportunity to apply insights from earlier
modules by engaging in a multi-stage simulation game. Executives are required to make a
series of corporate decisions to manage company’s growth with the aim of enhancing its


Module 4: Marketing Strategy

April 12-13, 2021 from 10 a.m. to 6 p.m.

This session introduces the fundamentals of brand management and how they are practiced
today. Although implementation of marketing programs is undergoing a massive
transformation from conventional to digital media, the underlying principles of consumer
driven marketing remain essentially the same; we will discuss how to build strong brands and
how great marketing, including digital marketing, is driven by a sound understanding of
consumer segmentation and distinctive product benefits. We will also discuss pricing biases
that influence consumer perceptions, and the rules that help business adapt their pricing
strategies and monetize innovation.

The module will also examine digital marketing strategy, implementation and executional
considerations for B2C and B2B brands and provides a detailed understanding of all digital
channels and platforms. The course will develop a strategic framework for planning and
analyzing digital marketing strategies.


Module 5: Leadership, Mentoring & Employee Development

April 19-22, 2021 from 2 p.m. to 6 p.m.

A key element of leadership in the 21st Century is personal development for both team
leaders and team members. Personal development is a necessary component of a company’s
efforts to improve quality, retain key employees, and meet the challenges of a global
workplace. The developmental interpersonal interactions between employees or between
managers and employees sets the stage for mutual growth and positive individual and
organizational outcomes.

In Leadership, Mentoring & Employee Development, program participants will reflect upon
their own leadership and mentoring styles, and learn about the diversity in development
approaches, and assess their own strengths and styles as a coach/mentor, through group
exercises and role plays, theoretical frameworks, and case study analyses.



Created in 1907, ESSEC Business School is one of the most famous business schools in France and is ranked in the top 5 for Masters in Management worldwide by the FT (2016-2018 three-year average). This program is unique to Japan, exclusive to CCIFJ and features elite professors from ESSEC Paris and Singapore campuses, bringing a wide range of international certifications, cultures and experiences.

Title: Global Manager Program 2021
Time: 10 a.m. to 6 p.m. (1 hour lunch break) Modules 1, 2, 3, 4  |  2 p.m. to 6 p.m. Module 5
Program audience: High potential executives with current or future management role
Location: Online (Zoom) or at the French Chamber of Commerce in the meeting room "L'Espace"
Language: English
Deadline: January 4th, 2020

To sign-up: Please download the registration form and send it to emploi(@)

** If you wish to register per module, please click here.

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