Conférence & Séminaire

Brands Forum

Tarif :
5 000 yens for members of the French Chamber
10 000 yens for non-members
Any cancellation after the deadline or no-show will be charged.

L'événement est terminé.

 

Japan is one of the world’s fastest growing e-commerce markets and Japan’s rate of e-commerce growth will only continue. By 2022, it is expected that Japan will remain one of the top 5 largest e-commerce markets in the world.

 

Competition in the current environment has led to a great amount of spending on marketing: how to make the most of the very high level of internet penetration in Japan? How to improve user experience and grow market share? Digital, mobile applications, social media and physical locations: how to define the best omnichannel strategy?


The Chamber of Commerce and Industry France Japon (CCI France Japon) is pleased to invite you to the Brands Forum's fifth think tank to enjoy networking with professionals of the sector and to discuss these issues with our guest speakers.


This event will start by a networking breakfast!

 

Themes and speakers

First theme: From Standardized Retail to Unique Experience
Doug Stephens, Founder, Retail Prophet

Prior to founding Retail Prophet, Doug spent over 20 years in the retail industry, holding senior international roles including the leadership of one of New York City’s most historic retail chains. He is the author of two groundbreaking books, The Retail Revival: Re-Imagining Business for the New Age of Consumerism and Reengineering Retail: The Future of Selling in a Post-Digital World. Doug is also the nationally syndicated retail columnist for CBC Radio and sits on multiple advisory boards, including the David Sobey Centre for Innovation in Retail & Services at St. Mary’s University.

His unique perspectives on retailing, business and consumer behavior have been featured in many of the world’s leading publications and media outlets including The New York Times, The BBC, Bloomberg Business News, TechCrunch, The Financial Times, The Wall Street Journal and Fast Company.

 

Second theme: How to enhance customer experience and drive traffic to stores?
Chihiro Koga, General Manager Business Development and Corporate Planning Division, Company Executive, LINE Corporation

At LINE Corporation, Chihiro has been leading variety of project in the area of business strategy, partnership and new business development including launch of “LINE Ads Platform”. Also serving as a member of Board of Directors in digital marketing company, ad technology company and Japan Interactive Advertising Association. Prior to LINE, he has demonstrated his leadership through U.S. FMCG company, U.S. investment bank and consulting firm for delighting consumers and brands.

 

Third theme: How to reinvent offline and online consumer engagement?
Seiya Tsuzuki, General Manager, L'Oréal Luxe / Lancôme Division

Seiya has built his career for 18 years in French luxury beauty and recently managing the brand Lancôme in Japan, one of the most strategic brands of NIHON L'ORÉAL. He has managed to turn-around its performance through sharper choices in hero product strategy and distribution focus strategy to engage deeper with the target brand tribes enabling the longer customer life time value both online and offline. He also serves in strategic pilot projects regarding the distribution roadmap toward year 2025 shaping the future touch points of luxury cosmetics.

Minori Amaya, Chief Retail Officer & L’Oréal Luxe Retail Director, NIHON L'ORÉAL K.K.

Minori has lead several luxury brands and contributed to the business growth since joined Nihon L’Oreal K.K..  In the most recent position –Kiehl’s General Manager -. she has made the business turnaround by developing and implementing the holistic strategy from strategic vision to field oriented approach. Her contribution to the company’s business especially for understanding Luxury cosmetic retail resulted her appointment as a L’Oreal Chief Retail Officer from 2018. She oversees retail business strategies of stores for all L’Oreal brands along with the career programs and trainings for our beauty advisors.

 

 

For any question, please contact a.salfray(@)ccifj.or.jp (English/French) or h.nomura(@)ccifj.or.jp  (French/Japanese).
 

Date Wednesday, June 5, 2019
Schedule

7:45: Doors open

8:00-8:35: Networking breakfast

8:35-8:45:

- Welcome by Nicolas Bonnardel, General Manager, CCI France Japon
- Introduction by Jérôme Bruhat, President and Representative Director, NIHON L'ORÉAL K.K.

8:45-9:30: From Standardized Retail to Unique Experience by Doug Stephens, Founder, Retail Prophet

- 8:45-9:15: Presentation
- 9:15-9:30: Q&A

9:30-10:00: How to enhance customer experience and drive traffic to stores? by Chihiro Koga, General Manager Business Development and Corporate Planning Division, Company Executive, LINE Corporation

10:00-10:30: How to reinvent offline and online consumer engagement? by Seiya Tsuzuki, General Manager, L'Oréal Luxe / Lancôme Division, and  Minori Amaya, Chief Retail Officer & L’Oréal Luxe Retail Director, NIHON L'ORÉAL K.K.

10:30-10:40:Wrap-up by Jérôme Bruhat

Venue CCI France Japon - First time in CCIFJ brand new office!
Address 2-2-2 Nihombashi, Honcho 1F, Chuo-ku, 103-0023 Tokyo
Fee (to be paid in cash at the door or online via PayPal)
5 000 yens for members of the French Chamber
10 000 yens for non-members
Language English
Deadline for registration/cancellation Monday, June 3, 2019, 17:00

Any cancellation after the deadline or no-show will be charged.

Register for this event
To register for this event, please click on the button "S'inscrire" at the bottom of this page, complete the form and click on the button "Confirmer et valider mon inscription". Please register each attendee separately

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France Japon Eco N° 158