Kanto - Tokyo Evènements  •  Webinar  •  Comité  •  Conférence & Séminaire

Design Thinking Committee Webinar: Sensory factors and Business

Langue : English

Tarif :
JPY 2,000 for members of the French Chamber
JPY 4,000 for non-members
Any cancellation after the deadline or no-show will be charged.

L'événement est terminé. *veuillez noter que l'ajout de l'événement dans votre calendrier ne signifie PAS que vous êtes inscrit. Vous devez d'abord vous inscrire si vous souhaitez assister à un événement.

This webinar will be held online. You will receive an access link and login information by noon the day of the event.


The French Chamber of Commerce and Industry in Japan invites you to its next Design Thinking committee webinar on Tuesday, June 30, 2020 where Anne Abriat, CEO of The Taste & Smell Lab, will explain the importance of the 5 senses in the marketing mix of a product, sharing ideas to use these sensory factors as assets to grow your business.

  1. Perfume & scents and its role in France and in Japan

  2. Importance of smell factors for Brand ID

  3. Case studies of sensory signature 


About the speaker

Anne Abriat - CEO, The Smell & Taste Lab sarl

Founder of The Smell & Taste Lab sarl in Geneva in 2017.

Consulting company in Science and Marketing to develop innovative concepts for products, to accompany clients in Innovation for Beauty and Health care. She accompanies clients across a wide spectrum of industries in Innovation and in Product development. Thanks to her double competencies in R&D and Marketing with a Master of Chemical Engineering and More than 25 years of experience in the Beauty and Nutra industry.

14 years R&D L’Oréal group and 11 years L’Oréal Luxe Marketing and Innovation for Prestige Brands;

Lancôme, Biotherm, Armani, Kiehl’s, Shu Uemura, YSL Beauté, Roger & Gallet…

2 years R&D & Innovation Coty Geneva (Switzerland)  Center of excellence for all Coty Brands C.Klein, Marc Jacobs, Davidoff, Chloé, adidas, Lancaster...

Independant board Administrator in Nutra, Biotech companies such as Deinove, Metex.

Member of the Swiss Women Directors' Circle (CSDA) and APIA Switzerland (Associate Independent Professional Directors).

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