Design Thinking Masterclass with Kevyn Yong

The French Chamber is glad to announce the next event in the Esprit Design Committee event on Thursday, March 14, 2019. Come meet with and listen to Kevyn Yong, Associate Professor of Management and serves as Associate Dean of Corporate Programs at ESSEC Business School, Asia-Pacific.

Ever wondered why some innovation strategies work and others fail miserably? ESSEC Asia-Pacific's Design Thinking Masterclass aims to help executives gain new insights into how Design Thinking should be deployed to win at innovation and therefore keep them at the forefront of leading innovation. In this Design Thinking Masterclass, executives will learn a systematic approach to finding the right kind of original insights, skillfully translating them into testable prototypes, carefully combining and refining the prototypes into a successful solution or product. Simply put, executives will learn a systematic approach to generating new solutions that are better than the best solutions today.

Join us for this exclusive masterclass and take the opportunity to network with our members in a warm atmosphere during the cocktail following the seminar.

Programme

About the speaker

Prof. Kevyn Yong is an Associate Professor of Management and serves as Associate Dean of Corporate Programs at ESSEC Business School, Asia-Pacific.

His areas of expertise include creativity, innovation, entrepreneurship, and leadership, with a focus on design thinking, strategic leadership, leading change and digital transformation. He sits on the board of Live with AI (LWAI), a French-Singaporean think-tank looking at how AI can impact society positively and accelerate human development. He has also delivered customized leadership and innovation programs for Amazon in Paris, Nike in China, Takeda in Singapore, and UOB Bank in Singapore.

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