European eyes on Japanese Culture: through an experience in UNESCO

L'ESPACE, Nihonbashi Honcho Ys Building, 2F, 2 Chome-2-2 Nihonbashihoncho, Chuo City,, 103-0023, Tokyo
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Tarif : Member : 4000 JPY
Non-Member : 8000 JPY

Any cancellation after the deadline or no-show will be charged.
A 1000JPY late fee will be applied to registrations made past the deadline.


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Japanese cultural heritage and its potentials for commercial use by European companies in Japan

The CCI France Japon and Groupe Économique Franco-Japonais (Paris Club) are inviting you to an event, focusing on Japanese culture and commercial use, via UNESCO experience.  

Japan is indeed a country that has a rich culture and history, that is globally recognized.  

From Ninja-Fujiyama to Pokémon, the “Japanese image” is already well implemented into commercial products spread all over the world. 

This session is focused on, firstly, Japanese culture and the way it is received by European and global receivers inside UNESCO (HQ; Paris), then, secondary, on how Japanese culture is implemented into commercial activities, especially ones lead by European companies with strong marketing effectiveness. 


Program : 

18:30 : Doors Open 

19:00 : Opening Remarks 

19:10 : Presentation Speech:  UNESCO and Japan

  • Ms. Jun Takai : Director for Museum/ Strategist for Cultural Affairs, Agency for cultural affairs/Ministry of Education, Culture, Sports, Science and Technology (MEXT) 

19:30 : PANEL :  European Eyes on Japan culture 


  • Mr. Masayoshi : ISAGO, Administrator, Social Political Committee. Groupe Economique Franco-Japonais (Paris Club)  


  • Ms. Jun Takai : Director for Museum/ Strategist for Cultural Affairs, Agency for cultural affairs/MEXT 

  • Mr. Yasunari Otachi : Product Manager, BMW Group (Japan) 

  • Mr. Bin Jérôme Zhou : Head of brand image and engagement (Communication), Shu Uemura, Nihon L’Oreal. KK  

20:00 : Closing Remarks 

20:10 - 21:00 : Networking cocktail 


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