Comité  •  Networking  •  Conférence & Séminaire

Influencer Marketing: How to Leverage the Full Potential of this Essential Channel

Langue : English

Tarif :
≫ JPY 2,000 for members of the French Chamber and Paris Club.
≫ JPY 4,000 for non-members
*Please pay online via this page before the event.
*Any cancellation after the deadline or no-show will be charged.
*Non-members and online participants (members and non-members) are required to pay online before the event. Thank you for your understanding.

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Marketing committee webinar

 

The practice of influencer marketing has become increasingly strategic and sophisticated over the last few years. From beauty to consumer technology, savvy brands are relying on influential partners to promote product discoverability and purchases.

In this talk, Alexandra will cover some of the most important considerations for ensuring your organization is set up to leverage the full potential of this essential channel, including:

  • Advanced practices for influencer discovery and vetting
  • Budgeting for influencer collaborations
  • Measurement at the campaign, program and market levels
 

 

About the speaker

Alexandra Mermet, Account Director, Traackr

Alexandra started her career in Berlin, Germany in the Mobile Advertising ecosystem. Eager to discover a new region of the world she moved to Shanghai and joined Avazu, one of the Chinese leader in programmatic advertising. She then acted as Head of APAC for Mozoo, a French Agency specialized in digital advertising and opened their first Asian office in Hong Kong.

After 5 years in Asia, Alexandra moved to Paris to purse her career in the exciting world of Influencer Marketing as Account Director for Traackr. She manages a large portfolio of global clients from the beauty industry (L’Oreal, Shiseido, Wella,…) to Hospitality (Iberostar) and Automotive (Michelin)

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