Marketing committee webinar
The practice of influencer marketing has become increasingly strategic and sophisticated over the last few years. From beauty to consumer technology, savvy brands are relying on influential partners to promote product discoverability and purchases. In this talk, Alexandra will cover some of the most important considerations for ensuring your organization is set up to leverage the full potential of this essential channel, including:
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Intervenant(s)
About the speaker
Alexandra Mermet, Account Director, Traackr
Alexandra started her career in Berlin, Germany in the Mobile Advertising ecosystem. Eager to discover a new region of the world she moved to Shanghai and joined Avazu, one of the Chinese leader in programmatic advertising. She then acted as Head of APAC for Mozoo, a French Agency specialized in digital advertising and opened their first Asian office in Hong Kong. After 5 years in Asia, Alexandra moved to Paris to purse her career in the exciting world of Influencer Marketing as Account Director for Traackr. She manages a large portfolio of global clients from the beauty industry (L’Oreal, Shiseido, Wella,…) to Hospitality (Iberostar) and Automotive (Michelin) |