Marketing Sorcery: Connecting Data to Behavioral Psychology to Revenue

Meet Christopher Demetrakos, CEO and founder of Manzanita, and Michel Mommejat, CMO of Genesis Healthcare and Asian regional advertising veteran.

The Marketing and Retail Committee of the CCI France Japon is pleased to announce the return of Christopher Demetrakos, CEO and founder of Manzanita, a marketing consultancy based on behavioral economics and consumer neuroscience.

We see as many as 5000 ads per day, yet only 3% remember even one 24 hours later. The reason is not whether the creative idea is shiny enough, it’s a psychological mechanism built into evolution. If you understand this mechanism, then you’ll know how to get your message through the noise to your audience. Christopher will show you exactly how it is done. The $560 billion global advertising industry is about to evolve, the inevitable transformation of the ad industry is underway, come and learn the “new normal” in marketing.

Christopher will be joined by Michel Mommejat, CMO of Genesis Healthcare and Asian regional advertising veteran. They will share real world results, as well as key concepts of on how to incorporate this process into your marketing, the tools, the skill sets, and accountability necessary to adopt the new norm.

About the speakers

Christopher Demetrakos was a “lifetime employee” of Dentsu Tokyo for 13 years, where he was an architect of the Publicis equity acquisition and is a veteran of major clients, including Louis Vuitton, Benz, Coke, 20th Century Fox, and others. After the big agency, Christopher founded Manzanita KK, Japan’s first and only consumer neuroscience marketing consultancy, which offers an end-to-end marketing solution and measures success only by the increase in client revenue.

Michel Mommejat is a 25-year ad industry veteran. He is currently the Chief Marketing Officer of Genesis Healthcare, Japan’s market leading DNA testing company. His previous experience includes GM of Digital at McCann Worldgroup Japan, and SVP at FleishmanHillard, Singapore. He is an awarded and recognized leader and results-driven marketer, including Japan Digital Agency of the Year shortlist, Asia's Most Influential Digital Media Professionals 2015.

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