Module 4 Global Manager Program: Customer Centricity & Brand Communication

Date limite d'inscription :
Vendredi 31 Mars 2023 - 17H00

Tarif :
Price per module:
-CCFIJ members: 300,000 JPY (tax excluded),
-Non-members 350,000 JPY (tax excluded)
Cancellation requests must be confirmed by email to the CCIFJ and:
- Will be accepted if the CCIFJ receives them more than 45 days before the beginning of the module.
- 100 % of the training tuition fees will be paid to the CCIFJ if the CCIFJ receives the cancellation request less than 45 days before the beginning of the module.
After the beginning of the training course, cancellation requests or absences will involve the payment to the CCIFJ of the totality of the training tuition fees. If a registered participant cannot attend a specific module, the subscribed company can send a substitute.

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The participants will learn and practice the fundamentals of customer centricity, value-based approach and its impact on strategy.


Module 4 Training Objective:

Although brand management is undergoing a massive digital transformation, the underlying principles of customer centric mindset remain essentially the same. This session will introduce the fundamentals of customer centricity, value-based approach and its impact on strategy. The participants will focus on cultivating customer centric mindset, value creation through the eyes of the customer and understanding the customer journey. The second day will allow the participants to explore an effective brand building, link brand with customer experience and learn brand alingment for competetive advantage.

Target Audience:

Designed for both emerging leaders identified for promotion or stepping into new managerial roles which may involve broader responsibilities as well as for experienced managers to refresh and enhance their skills in light of increasingly complex business environment.

Day 1 Agenda:

-Customer at the center of strategy
-A value based approach
-Examples of customer- first strategies

-Value Creation through the eyes of the customer
-Understanding Customer journeys

-Fireside Chat

Day 2 Agenda:

-Linking Brand and Customer Experiences
-Brand alignment for competitive advantage

Your Professor:

Sonja Prokopec, Ph.D. Associate Dean of Faculty Professor of Marketing, LVMH Chair Professor Luxury Brand Management ESSEC Business School (APAC). Sonja specializes in Luxury Branding and Brand management, Consumer Behavior, Consumer Insights and Market Research.



Modalités d'accès

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