Sustainability—from a buzzword to strategy: engaging consumers, employees, and business partners in Japan

The Esprit Design Committee of the French Chamber is glad to announce its next seminar “Sustainability—from a buzzword to strategy: engaging consumers, employees, and business partners in Japan” on Thursday, February 6 at L'Espace@CCIFJ. 

Population growth, resource scarcity, climate change, stakeholder pressure and the changing expectations of the new consumer generation (millennials and Gen Z)—these macro trends are changing the perception of sustainability by the corporate world from a “nice-to-have” to a “must-have” crucial to the long-term competitiveness. The presentation will cover strategic implications of social and environmental issues for Japanese affiliates, and examine how to integrate local initiatives relevant to the Japanese society with global sustainability plans of overseas-based headquarters. With real-life examples and best practice case studies, we will seek to answer the following questions:

-  What social and environmental issues must your company address today?

-  How to future-proof your business (product development, supply chain, etc.) and get prepared for new sustainability challenges?

- How can sustainability help differentiate the brand and drive greater consumer resonance and pricing power?

- How can you create an attractive workplace by appealing to your employees through sustainability?

- What are the stumbling blocks for implementing sustainability plans in Japan and how to overcome them? 

- What are the stumbling blocks for implementing sustainability plans in Japan and how to overcome them? 

About the speaker

Partner, PricewaterhouseCoopers Aarata LLC

Yuki Isogai is an expert in private sector development. In 2003-2008, she worked on the promotion of investments from Japanese companies to private sector in Eastern Europe, Asia and Africa. In 2008, Yuki joined the World Bank’s African operations where she led public-private partnership (PPP) projects to develop local businesses.

Yuki joined PwC in 2011. As an International Development Team Leader, she supports the Japanese companies’ entry to developing countries with the focus on CSV (Creating Shared Value) business and sustainable investment. Her expertise covers the development of business strategies aligned with CSV and Sustainable Development Goals (SDGs), inclusive business, ESG and responsible investment. She serves JICA, METI, IFC and other public sector organizations, as well as companies in food and beverage, retail, healthcare, finance and other sectors.

Yuki holds BA in Philosophy and MA in Philosophy and Culture Management Studies from the University of Tokyo.

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