Abraham FRANCOHAKUHODO

Abraham Franco works in the Business development of the Sports & Entertainment Department for leading advertising agency HAKUHODO. A former global marketing manager at Shiseido, Abraham mixes his passion for sports with his acumen for business in order to help transform Japan’s sports business both from within, by working with local companies and athletes, and from outside, by bringing and localizing foreign companies and concepts. He is in the middle of the transformation of Japan’s sports business, between Japanese and foreign players. He also is a Board member of the Spanish chamber of Commerce.