Actus des entreprises
Channel Factory Japan Innovation Hub launched “CMO Experience” at “Conscious Media Night 2026”
Cross-industry leaders gathered around the theme of “Responsible Media Decisioning” in the age of AI agents
On March 25, 2026, Channel Factory Japan Innovation Hub launched a new initiative, the “CMO Experience,” at the “Conscious Media Night 2026” held at the French Chamber of Commerce and Industry in Japan (CCIFJ).
The event brought together a wide range of industry leaders, including brands, agencies, media professionals, and senior executives, as well as digital planners, creators, and journalists, to discuss the future of digital advertising in the era of AI agents.
The central theme was “Responsible Media Decisioning.”
As automation accelerates with the evolution of AI, open and practical discussions were held on the role companies and brands should play, as well as on decision-making approaches.
■ Session Overview
Session 1: Expert Talk
Mr. Takeshi Sugihara, who built his career at KDDI, Intel, Overture (now Yahoo!), and Google Japan before founding Atara in 2009, joined as an expert speaker and shared insights on media strategy and decision-making in the age of AI agents.
Session 2: CMO Experience
All participants adopted a “CMO perspective” and engaged in practical and interactive discussions on:
- AI-driven media strategies
- Balancing brand value and performance
- Decision-making incorporating social responsibility
■ Networking
The event also featured catering by the popular Kagurazaka-based brand KOMB, along with natural wines, fostering active networking among participants and creating opportunities for new cross-industry collaborations.
■ Comment
Mr. Bernard Delmas
Board Member, French Chamber of Commerce and Industry in Japan / Nissan Motor Co., Ltd.
“It is truly encouraging to see a company like Channel Factory, with its innovative AI technologies, collaborate with the French Chamber of Commerce and Industry in Japan to host ‘Conscious Media Night 2026’ and launch the ‘CMO Experience.’ This initiative strongly embodies the role of an Innovation Hub.”
■ Future Outlook
Channel Factory Japan Innovation Hub will continue this initiative beyond a one-time event by promoting:
- Ongoing community building
- Knowledge sharing from a global perspective
- Advancement of media decision-making in the AI era
Through these efforts, it aims to strengthen its role as a hub for innovation in the Japanese market.
■ About Channel Factory
Channel Factory is a global company providing AI-powered contextual targeting for YouTube advertising, as well as brand safety and brand suitability solutions.
Its proprietary technology enables advertisers to optimize their video content environments and maximize media performance.
