Event Recap: La Maison du Chocolat - How to maintain a desirable historic luxury artisanal brand over the years?
We were delighted to welcome Mr. Benjamin Costa, Representative Director & General Manager of La Maison du Chocolat, as a guest speaker at our Marketing Committee event on July 24th.
In his presentation, he shared outstanding marketing strategies that have helped make La Maison du Chocolat one of the most renowned chocolate brands in the world.
The brand’s growth in Japan is set to continue with the opening of new boutiques on September 12th in Takanawa Gateway NEWomen and September 19th in Seibu Ikebukuro 3F.
Huge thanks to Benjamin Costa, Philippe Jardin, our Marketing Committee President, and all the attendees!
