Bilans d’évènement
Looking back at our Design Thinking Committee : "Temporary Stores Power : Turning Limited-Time Retail into a strategic tool"
On Wednesday, 25 February, the CCI France Japon had the pleasure of organising a Design Thinking Committee event at the Japan headquarters of Gap Japan, featuring insightful presentations by GAP Japan CEO Chris Mohler and Olivier Jakubowicz, Managing Executive Officer and Business Executive Officer, Confectionery Business Group of Nestlé Japan.
In today’s increasingly digital sales landscape, temporary stores, or “pop-ups,” have become a powerful tool in sales and brand strategy. During our session, we explored how these activations go far beyond short-term visibility and support clear strategic objectives.
A warm thank you to maïa Maniglier, president of the committee and to everyone who attended and contributed to such an insightful discussion.
