Paris Saint-Germain brings “ICI C’EST PARIS LA MAISON” to Tokyo

Paris Saint-Germain announces the launch of its immersive pop-up experience, “ICI C’EST PARIS LA MAISON,” to be held in Shibuya, Tokyo, from May 2 to 5, 2026, following successful editions in Los Angeles and London. This initiative underscores the Club’s commitment to strengthening its presence and engagement in the Japanese market.

Designed as a multi-dimensional experience, the event extends beyond football to encompass fashion, music, art, and gastronomy, reflecting the cultural dialogue between Paris and Tokyo. The three-floor venue will offer a wide range of activations, including football-related experiences, gaming zones, wellness programs, a café, exclusive merchandise, and a bistro inspired by French and Japanese culinary influences.

This initiative forms part of Paris Saint-Germain’s broader strategy to establish itself as a leading lifestyle brand. By integrating local cultural elements into its global projects, the Club aims to deliver meaningful and engaging experiences to its international audience. Japan remains a key strategic market, and this event further reinforces Paris Saint-Germain’s long-term commitment to the country.

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Paris Saint-Germain brings “ICI C’EST PARIS LA MAISON” to Tokyo for a new international chapter