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Retour sur le Webinar COVID-19: Marketers in front of the Covid-19 crisis: risk or opportunity?

The French Chamber held a Marketing and Retail Committee webinar on Friday, May 22, 2020 where Floriane Tripolino, CEO & Representative Director at Publicis Japan, and Kristina Cook, Managing Partner, Mindshare Japan, shared their point of view, based on their experience, on how marketers should communicate during a major crisis, what type of messages are more efficient (sharing different brands examples) and how to handle the “after-crisis”.