Actus des entreprises Mode - Luxe

The Independents Group acquires Bureau Betak

The Independents Group acquires Bureau Betak

Bureau Betak, the global events and production company founded by Alexandre de Betak in Paris in 1990, has sold a majority stake to The Independents group (joining K2, Karla Otto, The Qode and Lefty), according to representatives from both firms.

Over the last 30 years, Bureau Betak has built a name for producing some of fashion’s most opulent and extravagant shows and generated more than $100 million in revenue in 2019. It was responsible for Miu Miu’s first runway show in 1994 and Fendi’s glass labyrinth to mark creative director Kim Jones’ January couture debut.

The Independents has reached a new milestone, as it continues to position itself as a key player in fashion and luxury. The move cements The Independents Group and Bureau Betak’s status as industry trailblazers, collectively enabling an integrated approach to comprehensive client services. The group is a global leader in communications and digital marketing (Karla Otto/The Qode), experience and content (K2) and influence and data (Lefty). 

This is a major milestone of the group’s development as a strategic and ROI-driven partner of our clients globally. Alexandre de Betak understood earlier than most the importance of culture and content for brands. His vision will help push the ball even further, making us a highly relevant strategic communications partner and giving us the ability to advise clients on campaigns that build on their cultural DNA.", said Isabelle Chouvet, chief executive of The Independents Group.

ABOUT K2 (Member of the CCI France Japon)

Experiential agency K2 is the trusted partner for luxury, fashion, beauty and lifestyle brands, specializing in event concept, design and production with a unique craft in storytelling and interactivity – from fashion shows, exhibitions and conferences to popups, product launches and immersive brand experiences. Founded in 2002, the agency has developed leadership positions in Japan, Greater China, and Korea.

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