Communication & Marketing

From Import Niche to Mainstream Hit

L'espace, Nihonbashi-Honcho YS Building 1F, Chuo-ku, Nihombashi-Honcho 2-2-2, 103-0023, Tokyo
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Langue(s) de l'événement
English

Date limite d'inscription : vendredi 31 mai 2024 - 17h00 (UTC+9)

Tarif : Member 4500jpy
Non-member 8500jpy

Any cancellation after the deadline or no-show will be charged.
A 1000JPY late fee will be applied to registrations made past the deadline.

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Haribo’s journey to #1 in Japan

Stop in any of Japan’s 55,000 convenience stores and one soon notices that successful foreign brands can be counted on one hand.

Join us as we hear from Paul Kraft, former Japan Country Manager of German giant HARIBO, as he chronicles the gummy Goldbear’s journey from import niche grocery to a commanding distribution in the convenience channel on the way to #1 market share.  Topics ranging from pricing and product adaptation to motivating distributors and wholesalers mean that there is something for everyone in this event.
 

<Schedule>

11h45: Doors open

12h00: presentation

12h45: Q&A

13h00: lunch

14h00: end of the event

Intervenant(s)

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For special requests, please contact: RESERVATION(@)CCIFJ.OR.JP

03-4500-6529

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