Paul KraftHARIBO

A 25+ year veteran of the food and FMCG industries, Paul Kraft came to Japan in 2008 to lead Starbucks' consumer packaged goods division in Japan & Korea. After launching HoneyBaked Ham and a post at Nestle Nespresso, he drove the beloved German HARIBO Goldbear to the #1 gummy market share position.

After recently cutting his corporate topknot, Paul launched JapanIQ, a consultancy to help foreign firms navigate Japan’s daunting complexities.  He also has a YouTube channel.