委員会
Under the Surface: A New Layer of Japan's Ultra-HNW Consumer
L'Espace@CCIFJ,
Nihonbashi Honcho YS Bldg. 1F, 2-2-2 Nihonbashi Honcho, Chuo-ku, 103-0023, Tokyo
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申込み締切 : 2026年06月10日 - 12時00分 (UTC+9)
参加費 :
Members : JPY 4,600
Non-members : JPY 9,000
Any cancellation after the deadline or no-show will be charged.
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Join us for the Brands Forum Committee Event!
We think we know this consumer. Sophisticated, discerning, loyal. But underneath the familiar behaviour, a new layer is emerging, and the brands that see it will be the ones that pull ahead.
Japan’s ultra-HNW consumer is undergoing a fundamental shift. As luxury becomes increasingly democratised, exclusivity alone no longer guarantees desirability, pushing brands to confront a growing authenticity challenge. Behind traditional assumptions, purchasing decisions are becoming more personal, emotional, and nuanced, shaped as much by private aspirations as by public status. A new profile is emerging: the connoisseur consumer, seeking rarity, meaning, discretion
Speaker(s)
Programme
6:15 PM : Door Opens
6:30 PM : Presentation and Q&A
7:15 PM : Networking cocktail
8:30 PM : Event Ends
会場
