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Retour sur le Design Thinking Committee Webinar: Sensory factors and Business

The French Chamber of Commerce and Industry in Japan held a Design Thinking committee webinar on Tuesday, June 30, 2020 where Anne Abriat, CEO of The Taste & Smell Lab, explained the importance of the 5 senses in the marketing mix of a product, sharing ideas to use these sensory factors as assets to grow your business

 

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