Testimonials
Interview with Loïg Chesnais-Girard, President of the Regional Council of Brittany
Discover our exclusive interview with Loïg Chesnais-Girard, President of the Regional Council of Brittany, during his visit to Japan.
Through cultural anecdotes and strong economic ties, he reflects on the unique bond between Brittany and Japan. He shares his vision on key sectors such as agribusiness, space, telecommunications, and the future of health and innovation. An insightful interview highlighting the region's rising influence and the essential role of Japanese investors. A must-watch!
*English subtitles available
Detailed summary of the interview with Mr. Girard, President of the Brittany Region:
Introduction:
The interview begins with a warm welcome to Mr. Girard, who discusses the historical importance of Brittany in the economic relationship between France and Japan. Although Brittany is not located in central France, it has played a key role in initial Japanese investments in France, particularly in the 1980s when companies like Canon set up their operations.
A special connection between Japan and Brittany:
Mr. Girard explains that this connection has deep historical roots. Brittany has always been open to the world, notably through maritime trade. Its ancestors were probably among the first to engage with other cultures and people, establishing historical ties with nations like Japan. He also highlights the shared values between the two regions, such as work ethic, commitment, and respect for promises, which are strong in both Brittany and Japan. A significant example for him is the commitment of Canon's employees in Brittany, which played a pivotal role in the company's decision not to close its factory in the region. Mr. Girard also emphasises the similarities in landscapes between Brittany and Japan, notably their strong connection to the sea and horizon and the importance of regional identity, which is experienced with pride in both cultures.
Personal memories and the arrival of Japanese companies:
Mr Girard recalls the arrival of Japanese companies in the 1980s, a time marked by scepticism and fears about the presence of foreign companies, sometimes called "screwdriver factories." Many doubted their true intentions, such as concerns that they might be here solely for tax advantages or to sell their products more effectively. However, trust was established over time, especially given Japan's comparable standard of living to Europe, which helped dispel the fears associated with emerging markets.
Japanese tourism in Brittany:
Regarding Japanese tourism, Mr. Girard explains that it remains small but steady, with around 15,000 Japanese visitors coming to Brittany each year. However, most Japanese tourists still prefer other regions in France, such as Paris, Bordeaux, or Mont-Saint-Michel. Although an attractive destination, Brittany has yet to become a must-visit place for Japanese tourists. Mr. Girard stresses the importance of making it easier for Japanese tourists to visit Brittany, encouraging them to cross the Couesnon River to explore places like Cancale, Saint-Malo, and Dinard.
Cuisine and seafood products:
Gastronomy, particularly seafood, is another area of convergence between Brittany and Japan. Mr. Girard mentions seaweed, shellfish, and other specific products from Brittany found in Japan. He sees potential for collaboration in exploring these flavours and creating exchanges centred on these culinary products, focusing on adding value to Breton exports.
Economic development and the future of Brittany:
In discussing Brittany's economic future, Mr. Girard emphasises the importance of supporting workers in Breton factories owned by Japanese companies while focusing on emerging and innovative sectors. He highlights industries such as hydrogen, space, health, and cybersecurity, where Brittany has many promising companies. He notes that Brittany has a long industrial tradition and continues to invest in strategic sectors.
Japanese investors vs. other international investors:
When asked to compare Japanese investors to those from other countries, such as the United States or China, Mr. Girard explains that Japanese investors tend to focus on long-term investments. They think beyond immediate goals, considering plans for 20, 30, or even 50 years. This approach aligns well with Brittany's focus on "long-term" strategies in its investments and economic plan.
The growing role of regions in France:
Finally, Mr. Girard discusses the increasing role of French regions in economic and political matters. Although French regions still represent a small portion of public spending (2-3%), he points out that regional presidents, including himself, have taken on greater economic responsibilities. He emphasises the importance of this local proximity to businesses and local stakeholders, mainly when dealing with international investments. The ability of local elected officials to switch between international and regional levels is key to quickly responding to business needs and facilitating contacts between global economic players.
Conclusion:
Mr. Girard concludes by stressing the importance of this combined local and international approach, which he believes will be crucial in addressing future economic challenges. He remains confident in Brittany's future and its role within Europe, while also recognising the evolving role of regions in France's political and economic landscape.
