Event report
Design Thinking Committee event
The event "KITKAT Japan: Building a Power Brand through Localized Communication and Innovation" held on October 16, 2023, at Société Générale. Hosted by the Design Thinking Committee, this was a fascinating exploration of the strategies employed by Nestlé Japan Limited to transform KITKAT into a powerhouse brand through localization and innovation.
The event featured Olivier Jakubowicz, the Managing Executive Director and Business Executive Officer of the Confectionery Business Group at Nestlé Japan Limited, as the guest speaker. Mr. Jakubowicz shared valuable insights and experiences about KITKAT's remarkable journey in Japan.
