ME.LAND : French shoes brand

CCI France Japan and Business France had the pleasure of organizing a mission in October 2023 on behalf of the French Federation of Footwear. The purpose of this mission was to prospect for a delegation of 7 companies and to arrange qualitative meetings for them. A showroom presenting French brands to Japanese prospects was also set up, making good use of l’Espace at the CCI France Japan.

It was during this mission that ME.LAND, one of the French brands, was able to establish connections with certain Japanese prospects. These connections quickly led to an order and discussions with new partners. It is noteworthy here the particular speed with which the contract was concluded, unusual for the Japanese market. This illustrates that when supply and demand complement each other perfectly, discussions can progress rapidly.

As a result, since April 2024, the French brand ME.LAND has been present in around ten stores of its Japanese distributor.

Here are some feedbacks from Frédéric Robert, Designer, Director of Operations, and Co-founder of the brand:

"This mission was a great opportunity, and we are very pleased with it. Japan is a strategic country for advancing our distribution in Asia. In addition to the current partnership, we have other ongoing exchanges with potential partners that could lead to new orders. The teams of Business France and CCIFJ have done a really good job. Thanks to them for understanding our expectations and needs so well."

"What struck me the most during this mission was the professionalism and market knowledge of the Business France and CCIFJ teams. They have a privileged relationship with local distributors or agents and are truly valuable for brand development. Once again, I want to thank them for the extraordinary work done on-site in such a short time."

Frédéric ROBERT

Designer, Director of Operations, and Co-founder