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Win a round trip ticket to Paris! Atout France campaign « Explore France »

France’s tourism development agency, Atout France, launched its latest « Explore France » tourism campaign on May 23.

Following the success of its first campaign (over 2 million views on the last campaign video on YouTube), Atout France has just announced the opening of its second tourism campaign  « Explore France » for 2024.

For the occasion, the organization has embarked on the production of a second film, with the aim of showcasing France’s many charms. The new campaign focuses on themes such as France’s cultural and natural heritage, gastronomy and activities.

As part of the campaign, Atout France has also included a prize draw for a round-trip ticket between Japan and Paris.

Frederic Mazenq, Director of Atout France, commented:

The success of [the 2022] campaign has led to the launch of another animation campaign in 2024, with the aim of continuing exchanges between Japanese travelers and France. The campaign aims to attract people to France using the universal language of animation. We hope that this campaign will help to increase the Japanese public’s interest in France.

Animation production was produced in association with Onakama Studio

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