SPORT & ASIAN GAMES
MEET YOUR FUTURE PARTNERS AND DIVE INTO THE HEART OF THE ASIAN SPORTS ECOSYSTEM
Take part in an immersive mission to meet your future partners, engage with key stakeholders in the sports sector, and attend a major global sporting event.
WHY SPORT IN JAPAN?
Sport in Asia is currently experiencing significant growth, driven by regional economic momentum and the rapid modernization of sports infrastructure. Japan is fully aligned with this dynamic, leveraging technological excellence, innovation, and the hosting of major international events.
The Asian Games illustrate this strong commitment to sport and performance. The event brings together 45 nations, more than 12,000 athletes, and features 41 sports across over 460 medal events.
With an estimated budget of approximately €1 billion, it is the second-largest multi-sport event in the world after the Olympic Games. It represents a unique opportunity to discover the diversity, dynamism, and economic potential of the Asian sports market.
PROVISIONAL PROGRAM
Main package — €2,900 excl. VAT
DAY 1 – Sector Seminar and Site Visit
This first day is dedicated to gaining a comprehensive understanding of the Japanese sports market and its business environment.
Agenda:
– Macroeconomic presentation by the Economic Department of the Embassy
– Intercultural workshop and business practices session
– Presentation by a sector expert or a French industry representative
– Visit to a site relevant to participants’ sector of activity
DAY 2 – Participation in Sporting Events in Nagoya
This day provides direct immersion into the local sports ecosystem.
Agenda:
– Discovery of sporting events and professional facilities
– Discussions with Japanese professionals to understand their current needs and challenges
DAY 3 – Site Visits and Business Meetings
Organization of targeted visits and professional meetings in Tokyo or Nagoya, depending on relevance to your sector.
Objective: maximize business opportunities and qualified contacts.
DAY 4 – Cultural Experiences and Local Immersion
Conclude your mission with a cultural discovery day to better understand the Japanese societal environment.
Possible activities:
– Cultural visits
– Introduction to local gastronomy
– Cooking class
– Tea ceremony
– Traditional theatre
– Show or immersive cultural experience
ADDITIONAL PACKAGE — QUOTE UPON REQUEST
To strengthen the business impact of your mission:
– Organization of individual B2B meetings
– Provision of an interpreter according to your needs