A Conversation with Per Rasmussen, President of Millet Mountain Group Japan

We warmly invite you to join us for this distinguished occasion, celebrating and sharing the spirit of entrepreneurship.

What does it take to become the number one technical mountaineering brand in Japan? How do you sustain year-on-year double-digit growth in a shrinking market—without compromising an ethos of technical performance, despite the allure of becoming a fashion brand?

When is it appropriate to develop products specifically for the Japanese market—and why? How does a company specializing in cold-weather mountaineering gear respond to global warming? How does the outdoor sports market in Japan differ from that in France—and how should those differences be addressed? 

If you’d like answers to these questions and more, join us for an in-depth conversation with Per Rasmussen, President and Representative Director of Millet Mountain Group Japan.
Steven Bleistein, CEO of Relansa, will open the discussion and ensure ample time for audience questions. No slides. No speeches. No presentations. Just a candid, provocative conversation.

Speaker(s)

Per RASMUSSENPresident and Representative Director, Millet Mountain Group Japan

Event Location