From Import Niche to Mainstream Hit
L'espace,
Nihonbashi-Honcho YS Building 1F, Chuo-ku, Nihombashi-Honcho 2-2-2, 103-0023, Tokyo
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Event language(s)
English
Price:
Member 4500jpy
Non-member 8500jpy
Any cancellation after the deadline or no-show will be charged.
A 1000JPY late fee will be applied to registrations made past the deadline.
Event ended.
Haribo’s journey to #1 in Japan
Stop in any of Japan’s 55,000 convenience stores and one soon notices that successful foreign brands can be counted on one hand.
Join us as we hear from Paul Kraft, former Japan Country Manager of German giant HARIBO, as he chronicles the gummy Goldbear’s journey from import niche grocery to a commanding distribution in the convenience channel on the way to #1 market share. Topics ranging from pricing and product adaptation to motivating distributors and wholesalers mean that there is something for everyone in this event.
<Schedule>
11h45: Doors open
12h00: presentation
12h45: Q&A
13h00: lunch
14h00: end of the event
Speaker(s)
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03-4500-6529
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