Luxury Hotels as Living Laboratories: Rethinking Luxury in the Age of AI

Join us for the next Design Thinking Committee Event with Luxury Hotel Groups!

The CCI France Japon is pleased to announce the upcoming Design Thinking committee event, to be held on Wednesday, 30 September 2026.

Luxury hotels occupy a unique position in the world of luxury. Unlike fashion, watches or automobiles, they engage with guests continuously—often 24 hours a day over several days—creating thousands of opportunities to understand, anticipate and shape human experiences.

 As a result, luxury hotels have become living laboratories for the future of luxury. They bring together architecture, design, gastronomy, wellness, sustainability, culture, technology and service in a single environment, making them an exceptional testing ground for evolving consumer expectations. Many of the innovations that will define tomorrow's luxury experiences are often explored in hotels first.

 Join Thomas Vidal, General Manager of Andaz Tokyo Toranomon Hills, and Toni Hinterstoisser - President, International, TRUNK Hotels - for an interactive discussion on how luxury and lifestyle hospitality are redefining guest experiences through loyalty innovation, hyper-personalization and the thoughtful integration of technology.

 Using the Mentimeter platform, participants will contribute their perspectives in real time, helping shape the conversation as we explore thought-provoking questions such as:

• What can luxury hotels teach every luxury brand about the future of human experiences?
• How to face the Luxury Paradox : More Technology, more Humanity?
• In an increasingly digital world, what will define the next generation of Luxury?

Together, we will examine why the future of luxury may not simply be about more technology—but about using technology to create more meaningful human experiences.

Speaker(s)

Toni HINTERSTOISSERPresident International Trunk Hotels, Trunk Co.,Ltd.

Thomas VIDALGeneral Manager, Andaz Tokyo Toranomon Hills, managed by Hyatt Hotels Corporation

Event Location