Online Training - Improve your Business English Communication and Writing Skills (Japanese / English)

Target participants

Anyone who wishes to acquire the basics and key points of email writing in English, and learn business expressions.
Level : Intermediate (TOEIC 600 or less)

Objectives

• Understand the basics of effective writing communication
• Acquire a simple framework to create convincing emails in English

Methodology

Online training mixing both short lectures and practice exercise, in groups.

Program details

- Introduction
- Lecture: Elements of an Email
- Practice: Label Elements of an Example Email
- Lecture: Calls to Action
- Practice: Revise email using bullet points
- Lecture: SCRAP Method
- Practice: Create your own SCRAP Email
- Lecture: Email Formalities
- Practice: Direct vs. Indirect Questions
- Lecture: Intention vs. Perception
- Practice: Reading out loud
- Reflection, wrap up, closing

Strong points

Delivered by an English native specialist in communication in marketing, in both English and Japanese

Profile of the trainer

Hana Niki has over 14 years of professional experience and has worked for internationally recognized brands. Her contributions include launching the company’s first luxury organic bedding brand, expanding the brand into a new market, and scaling the marketing strategy from a small, family-run business through its multi-million dollar acquisition.
Hana is fluent in business-level Japanese (JLPT N2) and has studied French. She received her Bachelor of Science degree in Marketing from The Ohio State University where she was awarded the Fisher Pace Setter Award, only awarded to the college’s top 5% of students for leadership and academic performance. Hana obtained her MBA from The George Washington University in Washington, DC.