Workshop - How to Build a Compelling Narrative in Deep Tech

Being investable isn't about your technology. It's about solving a problem that someone will pay to solve.

Most deep-tech founders have no idea who would actually lose sleep over their problem.

They're focused on the technology, not who's actually going to use it.

But “investable” rarely starts with technology.

It starts with a concrete, painful problem that someone with decision-making power feels every quarter—not a vague theme like “grid instability” or “supply chain emissions.”

That’s what we’ll focus on in this interactive workshop:

Who’s that key decision-maker with a concrete, painful problem you can solve? What’s it like to be in their shoes?
A factory operations director whose quality control process still depends on manual inspection. A CISO with no migration plan for the quantum threat. A surgeon whose hospital is three years behind on adopting robotic-assisted procedures.
This is a working session, not a lecture. You'll leave with a clearer picture of who can champion your technology and it will drive your fundraising narrative, investor conversations and customer discovery.

Because technology doesn't have problems. People do.

Workshop organised by Renita T. KALHORN

Renita is an executive coach who’s worked with 1,500+ clients in 40 countries, from Fortune 500 executives to Inc 5000 entrepreneurs and US military Special Forces. She’s passionate about growing the deep tech ecosystem and has mentored dozens of deep tech founders on strategic messaging, narrative development and getting to first customers (through programs at EIC, ZAZ Ventures and Paris Sciences & Lettres among others). Previous experience includes business development and sales (as a regular top-producer) at two health-tech startups.
She’s written about deep tech for Forbes here and interviews deep tech founders on The High-EQ Founder podcast here.

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