Event report

Young Professionals committee event

On Friday, October 6, 2023, a seminar titled "Customer Engagement through LINE – Luxury Retail Use Cases" was held at L'Espace@CCIFJ. The primary objective of this seminar was to exchange insights and experiences related to Client Development practices, with a specific focus on leveraging LINE as a communication channel in Japan.

The key speaker for the event was Thomas Prunel, the IT Digital Director at LVMH KK. Mr. Prunel brought his expertise and insights to the forefront, shedding light on the innovative strategies and approaches used in luxury retail for customer engagement through LINE.

Attendees left the seminar with a deeper understanding of how technology and digital platforms can be harnessed to elevate customer engagement in the luxury retail industry.

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