Companies news
The French brand Millet opens a new flagship store in Shibuya
The mountain equipment brand Millet is strengthening its presence in Japan with the opening of its new flagship store, MILLET BRAND STORE TOKYO SHIBUYA, inaugurated on Saturday, March 7, 2026, in the heart of Tokyo.
Founded in 1921, Millet is one of the historic brands in alpine sports equipment. Now recognized worldwide for its technical expertise and strong alpine heritage, the company continues to expand its development in Japan.
A store inspired by a French Alps mountain refuge
Located in the dynamic Shibuya district, the new store was designed around an original concept: a mountain refuge from the French Alps. Visitors can discover the brand’s universe through a complete range of products dedicated to mountain and outdoor activities, from mountaineering and hiking to trail running.
The first floor of the store is inspired by the rocky ridges of Chamonix, the historic birthplace of the brand. The space has been designed not only as a retail store but also as a meeting place for the outdoor community. Visitors will find books and photographs dedicated to mountaineering and mountain culture.
Millet also plans to host various events with its ambassadors and partners, including mountain guides, athletes, and photographers from the outdoor world.
Celebrating the opening with customers
To celebrate the opening of the MILLET BRAND STORE TOKYO SHIBUYA, the brand will offer special edition Millet items to customers who make a purchase in store, while stocks last and on a first-come, first-served basis.
Practical information
Location: Jingumae Green Terrace, 6-16-12 Jingumae, Shibuya-ku, Tokyo 150-0001
Opening hours: 11:00 AM – 7:00 PM
Phone: +81-3-6433-5022
