Companies news

Three Leaders in Beauty and Fragrance arrive in Japan distributed by Assemplage

18 August 2025

Assemplage, a key player in promoting French cosmetic and olfactory culture in Japan, has signed an exclusive distribution agreement with three renowned cosmetic brands from Southern France: Eau de Menton, Lao Care, and Vinésime. Through this unique collaboration, these brands are beginning their expansion into the Japanese market, aiming to share the know-how and cosmetic culture of regions such as Grasse and Burgundy.

Eau de Menton – Authentic Perfume from Grasse

Founded in 1947 in Menton, Eau de Menton has established itself as a leader in Côte d’Azur perfumery by creating scents that capture the refreshing zest of lemons from Grasse.
Japan Launch: Home diffusers (August 1, 2025), perfumes (September 2025, online & in-store).
Instagram: @eaudementon_japon

Lao Care – Innovative, 100% Natural Haircare
Lao Care has emerged in France as a new cosmetic leader with its patented reconstructive shampoo (the first European patent in this field), capable of reinforcing and rebuilding the hair’s protein bonds with natural ingredients.

Japan Launch: Late August 2025
Key Products: Shampoo, treatments, hair cream
Distribution: Hair salons, department stores, concept stores
Instagram: @lao.care.jp | Website:https://lao-care.com/

Vinésime – The Heritage of Burgundy Vineyards
In collaboration with the University of Burgundy, Vinésime offers an anti-aging skincare line developed from grape marc extracts and vine stem cells, delivering elasticity, radiance, and firmness to the skin.

Japan Launch: September 2025 via official website
Key Products: Lotions, creams, serums, makeup removers, body oils, eye contour treatments
Distribution: Spas, hotels, department stores, duty-free, selective distribution
Instagram: @vinesime.jp | Website:https://vinesime.jp/

About Assemplage
Founded in 2015, this Japanese company actively contributes to spreading French olfactory culture, notably through Bleu d’Argens. With this new collaboration, Assemplage is committed to conveying the history, culture, and philosophy of the French cosmetic terroir.